ABOUT iRARE

Fueled by the vibrant energy of the Bay Area, California, iRARE Activewear began with a simple yet powerful vision—to transform the bold creativity of a sketchbook into wearable art. As a family-owned business, we pour love, dedication, and intention into every stitch, seam, and design, crafting activewear that does more than perform—it empowers. The name iRARE stands for "I'm unique"—because we believe every body tells a different story of strength. Our mission is to inspire people to choose an active lifestyle by creating functional fashion that makes movement joyful and accessible. At iRARE, we create more than just activewear—we craft confidence through garments that move with you. Whether you're setting personal records in the gym, flowing through yoga sequences, or simply choosing the stairs over the elevator, our designs blend performance with personal expression to fuel your journey. This is where art meets athleticism in its truest form. We reject the notion that strong looks one way—instead, we celebrate that power comes in all shapes, sizes, and abilities. Each piece is designed to honor your individuality while delivering the uncompromising support you need to embrace movement in your own way. Join a movement that values authenticity as much as performance. At iRARE, we're rewriting the rules of activewear—creating garments that don't just fit your body, but inspire you to move, grow, and celebrate what your body can do. Welcome to iRARE. Where strong looks like you, feels like freedom, and moves like nobody's watching—because an active life is for everyone.